

They’re mostly similar: Identify the problem, present a tailored solution, and close the deal. No groundwork was laid – it was straight to the sell. So why did I walk away feeling like a snake charmer just tried to scam me?īecause there was no trust.
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What was my deal? I had a problem that I unsuccessfully tried to solve myself but couldn’t, and someone was offering me a perfect free solution. To top it of, the service was FREE and delivered to me on a silver plate. In fact, not only did I deeply identify with the problem, I had sought out my own solution – which the service I was being sold solved perfectly!. This bugged me because I was the perfect customer. It simply wasn’t an enjoyable experience. Someone tried to sell me something today – and it felt all wrong.

With the swiftness of a cheetah that somehow leaves the antelope feeling like it won
